Brief: Create 30” videos for BMW’s new technology Connected Drive
Client: MODUS X, Munich
Process: Following the development of a cutting-edge technological concept which combined a variety of transport information to improve traffic, manage time and increase route efficiency, BMW needed short videos to explain how the concept worked.
Studio Pedrini worked closely with a 3D team to achieve the right look, accumulating roles of Art Direction and execution of the final piece. Studio Pedrini also succeeded in creating a challenging visual effect requested by the client for the final scene.
Result: Impacting videos which merge information with awe-inspiring design.