Brief: Create 30” videos for BMW’s new technology Connected Drive

Client: MODUS X, Munich

Process: Following the development of a cutting-edge technological concept which combined a variety of transport information to improve traffic, manage time and increase route efficiency, BMW needed short videos to explain how the concept worked.

Studio Pedrini worked closely with a 3D team to achieve the right look, accumulating roles of Art Direction and execution of the final piece. Studio Pedrini also succeeded in creating a challenging visual effect requested by the client for the final scene.

Result: Impacting videos which merge information with awe-inspiring design.

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