Brief: Design and implement digital content
Client: Mutabor, Hamburg
Process: Following a contract for Mutabor to design Audi trade fair booths, a variety of creative input was needed for the shows, starting with the simple creation of content for the LED screens. This developed to more complex features such as projections on the ceiling, light pulses and interactive games. The challenge here lied in juggling the need to develop new concepts, ensure images looked perfect in a myriad of formats and streamline the material organisation so technicians could work seamlessly.
Result: High-quality imagery and smooth on-site operation